This team utilizes advanced analytics and statistical methods to optimize marketing performance, overseeing the development of tools, conducting analyses, and correlating user activity with marketing and product strategies. […]
While providing strategic leadership, this role also emphasizes a hands-on approach, with the expectation that the Senior Manager is ready to dive into the data when needed, leading by example and contributing directly to the team's success. […]
This includes tackling advanced analytics challenges related to media mix modeling, geographic experimentation, landing page testing...