You will manage the tracking and measurement of automated omni-channel marketing campaigns built by the Centre Campaign management team. This tracking and measurement will enable the impact analysis of campaigns to derive broader insights and ultimately, to optimize ongoing and future OPU's campaigns.
You will work closely with the Centre Lead, Campaign managers and Platform Managers to ensure all reporting and measurement goals are achieved. Your work will require understanding OPUs high-level brand goals and low-level campaign KPIs to properly set up and maintain intuitive dashboards - these...